Pixar approached us about creating some new social media content for one of their upcoming campaigns. They were looking to upgrade their creative video production and storytelling for their creative content and chose us as the right social media agency for the job.

The brief was left open by their team, which allowed us to have free reign over the creativity of the project. We began work right away, thinking of ways we could create a piece of viral content that would fit within their brand but would capture the audience with thumb-stopping visuals

We began brainstorming which scene we could recreate, but the answer was obvious. It had to be the floating door scene. We began crafting the scene setups, and our 3D gurus got to work. It was important that we maintained Pixar’s signature warmth and humour in the storytelling. The final videos were polished, with compact narratives brimming with charm. The end result resulted in a wildly high-performing video that garnered over 35 million views across all the social channels we launched.