When we were given the brief for Quest 2, our goal was to create an engaging video which showcased the titular game “Bonelab” whilst achieving “organic” virality. This is often a hard line to walk, and the fact we managed to achieve it on this campaign was a testament to our creative process and shooting methodology along with the in-depth knowledge we have of our audience and what they respond to.

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During the initial creative process, we discussed the opening frame of the video before even embarking on what the narrative could be. What visual could keep our audience engaged for those all-important first few seconds? This is when we settled on a POV shot of a rickety bridge, drawing inspiration from the success of our previous POV videos at height.

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Whilst shooting, we chose to build a real rope bridge in our studio and overlaid Brandon’s walking shots with drone footage of a viewpoint in Cornwall so that the opening was entirely made up of practical elements. We did this to make it feel like an authentic POV and also honour the high-quality visuals of the game that we were selling. As a VFX channel, we often experiment with the level of CGI we can put into a scene before it feels too “fake” and off-putting, and this video was a great balance and therefore yielded good results. This could only be achieved by examining our past experiences and constantly learning and developing, which we always strive to do.