INFLUENCER

PAID MEDIA MANAGMENT

ALDI

Amidst competitors' price match claims, Aldi reinforced its position as the value leader through a national TV and OOH campaign.

In partnership with Connect Management, the strategy leveraged music and creator collaborations on TikTok, where creators highlighted Aldi's unbeatable prices and product quality.

Through strategic paid media amplification, the campaign delivered exceptional results with 39.3M views and 702,899 engagements at a highly efficient £1.18 CPM, proving that when it comes to value and pricing, Aldi stands unmatched.

Amidst competitors' price match claims, Aldi reinforced its position as the value leader through a national TV and OOH campaign.

In partnership with Connect Management, the strategy leveraged music and creator collaborations on TikTok, where creators highlighted Aldi's unbeatable prices and product quality.

Through strategic paid media amplification, the campaign delivered exceptional results with 39.3M views and 702,899 engagements at a highly efficient £1.18 CPM, proving that when it comes to value and pricing, Aldi stands unmatched.

Amidst competitors' price match claims, Aldi reinforced its position as the value leader through a national TV and OOH campaign.

In partnership with Connect Management, the strategy leveraged music and creator collaborations on TikTok, where creators highlighted Aldi's unbeatable prices and product quality.

Through strategic paid media amplification, the campaign delivered exceptional results with 39.3M views and 702,899 engagements at a highly efficient £1.18 CPM, proving that when it comes to value and pricing, Aldi stands unmatched.

Industry

Industry

Food

Food

Supermarket

Supermarket

Year

Year

2024

2024

GROWTH AND STRATERGY

CONTENT PRODUCTION

Ring Magazine

GROWTH AND STRATERGY

CONTENT PRODUCTION

Ring Magazine

GROWTH AND STRATERGY

CONTENT PRODUCTION

Ring Magazine

GROWTH AND STRATERGY

CONTENT PRODUCTION

DP World Tour - Tommy Fleetwood

GROWTH AND STRATERGY

CONTENT PRODUCTION

DP World Tour - Tommy Fleetwood

GROWTH AND STRATERGY

CONTENT PRODUCTION

DP World Tour - Tommy Fleetwood

GROWTH AND STRATERGY

CONTENT PRODUCTION

Marks & Spencers

GROWTH AND STRATERGY

CONTENT PRODUCTION

Marks & Spencers

GROWTH AND STRATERGY

CONTENT PRODUCTION

Marks & Spencers

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© Field Day Group LTD 2025

Subscribe to our newsletter and stay in touch with us.

© Field Day Group LTD 2025

Subscribe to our newsletter and stay in touch with us.

© Field Day Group LTD, 2024