Amidst competitors' price match claims, Aldi reinforced its position as the value leader through a national TV and OOH campaign.
In partnership with Connect Management, the strategy leveraged music and creator collaborations on TikTok, where creators highlighted Aldi's unbeatable prices and product quality.
Through strategic paid media amplification, the campaign delivered exceptional results with 39.3M views and 702,899 engagements at a highly efficient £1.18 CPM, proving that when it comes to value and pricing, Aldi stands unmatched.
Amidst competitors' price match claims, Aldi reinforced its position as the value leader through a national TV and OOH campaign.
In partnership with Connect Management, the strategy leveraged music and creator collaborations on TikTok, where creators highlighted Aldi's unbeatable prices and product quality.
Through strategic paid media amplification, the campaign delivered exceptional results with 39.3M views and 702,899 engagements at a highly efficient £1.18 CPM, proving that when it comes to value and pricing, Aldi stands unmatched.
Amidst competitors' price match claims, Aldi reinforced its position as the value leader through a national TV and OOH campaign.
In partnership with Connect Management, the strategy leveraged music and creator collaborations on TikTok, where creators highlighted Aldi's unbeatable prices and product quality.
Through strategic paid media amplification, the campaign delivered exceptional results with 39.3M views and 702,899 engagements at a highly efficient £1.18 CPM, proving that when it comes to value and pricing, Aldi stands unmatched.